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INDIAN PROTECTION QUOTIENT 2.O

‘Protect India’, a nationwide survey conducted by Max Life Insurance in partnership with Kantar, reveals that most Indians feel under-protected and uncertain when it comes to managing their financial future. With India Protection Quotient as low as 37, it’s time that we re-think life insurance, so that we can protect our loved ones' and the nation's future.

INDIAN PROTECTION QUOTIENT 2.O

‘Protect India’, a nationwide survey conducted by Max Life Insurance in partnership with Kantar, reveals that most Indians feel under-protected and uncertain when it comes to managing their financial future. With India Protection Quotient as low as 37, it’s time that we re-think life insurance, so that we can protect our loved ones' and the nation's future.

THE SURVEY KEY FINDINGS INCLUDE

THE SURVEY KEY FINDINGS INCLUDE

India Protection Quotient 2.0 - 37

North - 37, South - 40, East - 35, West - 35

 

Term Awareness - 57

North - 58, South - 56, East - 63, West - 53

Knowledge Index - 48

North - 49, South - 51, East - 45, West - 45

 

Term Ownership - 28

North - 27, South - 33, East - 33, West - 22

RESEARCH

India Protection Quotient : The degree to which Indians feel protected from future uncertainties, on a scale of 0 to 100. It is a proprietary tool developed in partnership with Kantar for the purpose of assessing how protected urban India is. It is based on the attitudes, mental preparedness around future uncertainties, awareness and ownership of life insurance product categories (Term, endowment and ULIP)

RESEARCH

India Protection Quotient : The degree to which Indians feel protected from future uncertainties, on a scale of 0 to 100. It is a proprietary tool developed in partnership with Kantar for the purpose of assessing how protected urban India is. It is based on the attitudes, mental preparedness around future uncertainties, awareness and ownership of life insurance product categories (Term, endowment and ULIP)

7000+

Randomly picked respondents

 

25

Cities (Metro, Tier 1 & Tier 2)

 

25-55 Years

Males & Females

 

India Protection Quotient 2.O (Metro + Tier 1)

India Protection Quotient 2.O (Metro + Tier 1)

Working Men

安徽快338 against 36 last year

 

Working Women

35 against 33 last year

 

Affluent^1

42 no change against last year

 

Non Affluent^2

36 against 34 last year

 

Millennials^3

37 against 34 last year

 

Non Millennials^4

安徽快338 against 37 last year

 

Tier 1^5

35 against 33 last year

 

Tier 2^6

32 this year

 

^1 = People with annual individual income more than 5 lakhs
^2 = People with annual income less than 5 Lakhs
^3 = People in the age group of 25-39 years
^4 = People in the age group of 40 years or above
^5 = Average population 10-40 Lakhs
^6 = Average population 5-10 Lakhs

Note : IPQ 2.0 comparison with IPQ 1.0 is for 15 cities only (6 metros and 9 Tier 1 towns)

Media Coverage 1.O

Media Coverage 1.O

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